It is a poorly kept secret that retail campaigns often target female consumers due to the antiquated idea that women like to shop and spend more money than men. Perhaps a better-kept secret in consumer sales, however, is not that women face more targeted advertising, but that items women buy often cost more than identical or very similar “men’s” products.
Gender-specific pricing (where items for women cost more than items for men) is often referred to as the “Pink Tax.” Manufacturers firmly entrench female consumers in their gender-normative sales practices with the use of bright pink or purple packaging, and sweet scents like peony, vanilla and even “fruity bubble in paradise” to make sure women know the product is just for them. Read more>>>